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How to See Abandoned Carts in Shopify: A Complete Recovery Guide

The e-commerce industry constantly faces the challenge of cart abandonment. Shopify, one of the most popular e-commerce platforms, offers several tools to help store owners track and recover abandoned carts. This guide explains how to see abandoned carts in Shopify, set up effective recovery strategies, and maximize your revenue.

If you're looking to recovery abandoned carts via SMS, Matrucart has a simple solution for you that'll get the job done.

Understanding Abandoned Carts in Shopify

What Are Abandoned Carts?

An abandoned cart occurs when a customer adds items to their shopping cart but doesn’t complete the purchase. This is a common scenario across all e-commerce platforms, with industry statistics showing that up to 70% of carts are abandoned.

Why Customers Abandon Carts?

Common reasons for cart abandonment include:

  • Unexpected shipping costs.

  • Complex checkout processes.

  • Lack of payment options.

  • Concerns about website security.

  • Simply browsing without the intention to buy.

The Impact of Abandoned Carts on Revenue

Abandoned carts represent lost sales opportunities. They directly affect your conversion rates and overall revenue, making it essential for Shopify store owners to address this challenge proactively.


Shopify’s Built-in Abandoned Cart Feature

Accessing Abandoned Checkout Data

Shopify provides a built-in feature to track abandoned checkouts. This includes information about the items left behind, customer details, and their interaction history on your website.

Features of Shopify’s Cart Recovery Tool

  • Automated email recovery sequences.

  • Easy-to-read reports on abandoned cart trends.

  • Integration with third-party apps for advanced analytics.


How to View Abandoned Carts in Shopify

Step-by-Step Guide to Access Data

  1. Log in to your Shopify admin panel.

  2. Navigate to Orders > Abandoned Checkouts.

  3. Review the details of each abandoned checkout, including customer names, email addresses, and the products in their carts.

Analyzing the Abandoned Checkouts Report

This report provides insights into:

  • Commonly abandoned products.

  • The frequency of cart abandonment.

  • Customer behavior trends that you can leverage for marketing.


Customizing Abandoned Cart Recovery Settings

Setting Up Automatic Cart Recovery Emails

Shopify allows you to automate recovery emails. You can configure these settings by:

  1. Navigating to Settings > Checkout.

  2. Activating the Abandoned Checkout Emails option.

Configuring Time Intervals for Notifications

Timing is critical. Most store owners find success with recovery emails sent within the first 24 hours of abandonment.


Creating Effective Abandoned Cart Recovery Emails

Essential Components of a Recovery Email

  • A clear subject line (e.g., "Your cart misses you!").

  • A summary of the abandoned products.

  • A strong call-to-action button directing customers back to their cart.

Using Personalization to Boost Engagement

Address customers by their name and recommend similar or complementary products based on their abandoned cart.

Adding Discounts and Incentives

Include time-sensitive discounts to create urgency and entice customers to complete their purchase.


Using Third-Party Apps for Advanced Cart Recovery

Top Third-Party Apps for Shopify

  • Matrucart: the cheapest SMS Cart recovery option out there!

  • Klaviyo: For advanced email campaigns.

  • ReCart: For Facebook Messenger retargeting.

  • Privy: For exit-intent popups.

Features to Look for in Cart Recovery Apps

  • Advanced analytics.

  • Multi-channel recovery options (email, SMS, push notifications).

  • Seamless Shopify integration.


Analyzing Abandoned Cart Data for Better Insights

Metrics to Track

  • Recovery rate percentage.

  • Average order value (AOV) from recovered carts.

  • Customer lifetime value (CLV).

Segmenting Customers Based on Behavior

Segment your audience into first-time buyers, repeat customers, and high-value cart abandoners for targeted marketing.


Best Practices for Reducing Cart Abandonment

Optimizing Checkout Processes

Ensure your checkout is simple, with minimal steps required to complete a purchase.

Providing Transparent Shipping Information

Surprise costs at checkout are a leading cause of abandonment. Display shipping fees upfront.

Offering Multiple Payment Options

Cater to diverse customer preferences with options like credit cards, PayPal, and digital wallets.


Legal Considerations in Abandoned Cart Recovery

GDPR and Email Compliance

Ensure your recovery emails comply with data protection regulations like GDPR by securing explicit consent.

Crafting Privacy-Respectful Recovery Strategies

Clearly inform customers why they’re receiving recovery emails and provide an easy way to opt out.


FAQs About Shopify Abandoned Cart Recovery

  1. How Long Does Shopify Store Abandoned Cart Data?
    Shopify retains abandoned cart data for up to three months.

  2. Can I Track Cart Abandonment in Real-Time?
    Yes, using apps or custom analytics tools.

  3. Is It Worth Investing in Paid Recovery Tools?
    Absolutely, as they often increase recovery rates significantly.

  4. How Do I Measure the Success of Recovery Emails?
    Monitor email open rates, click-through rates, and recovered revenue.

  5. Can Shopify Send Text-Based Recovery Notifications?
    Yes, some apps allow SMS recovery notifications.

  6. What Are the Costs Associated with Cart Recovery?
    Costs vary depending on the apps and strategies used, ranging from free to premium tools.


Conclusion

Recovering abandoned carts in Shopify is not just a strategy but a necessity for optimizing revenue. By leveraging Shopify’s built-in tools, crafting compelling recovery emails, and employing third-party apps, you can turn missed opportunities into substantial sales. Start implementing these strategies today to unlock the full potential of your Shopify store.

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1/13/2025
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